Independent opticians — NL & BE
Three generations of optometry. One family obsession with great frames — from Ray-Ban to Tom Ford, fitted to your eyes at eight counters across the Netherlands and Belgium.
01 — The house
We measure twice, fit once, and never rush a face. Every frame in our shops is one we would wear ourselves — chosen on trips to Paris, Milan and Tokyo, then fitted with lenses ground to your exact prescription.
01
Comprehensive eye exams
Forty-five unhurried minutes with the optometrist at your store. No upselling, no script — just your eyes, properly read.
02
Fitting & adjustment
Frames heated, shaped and balanced to your face. Free for life on anything bought here — and most things that were not.
03
Repairs & restoration
Grandfather’s workbench still runs in Rotterdam, and every store has one of its own. Broken hinges, tired acetate, sentimental heirlooms — bring them in.
02 — The edit
Oliver Peoples
OP-13 Round€347.11
Tom Ford
TF5947 Cat-Eye€280.99
Jacques Marie Mage
Dealan€644.63
Ray-Ban
Aviator Large Metal€144.63
Tom Ford
FT5980 Square€293.39
The third generation
Still at the counter.
03 — Three generations, eight shops
Opa opened the shop with a suitcase of frames and a brass letterbox. My father added the exam chair, then a second door in Amsterdam — and kept going. Oma was from Antwerp, so Belgium was always going to happen. I added the espresso machines, the playlist, brands he’d have to squint at, and one name over eight doors. The promise never changed: honest advice and a perfect fit.
Daily lenses, delivered before you run out
04 — Lens subscriptions
Your lenses arrive before the old ones expire, your exam is already in the calendar, and your prescription lives safely in your account. Set it once — see clearly forever.
05 — Eight stores
Rotterdam came first. Seven more followed, on both sides of the border — same chair, same coffee, same stubbornness about fit.
NLView storeSince 1958
NLView storeSince 1994
NLView storeSince 2006
NLView storeSince 2006
NLView storeSince 2011
BEView storeSince 2015
BEView storeSince 2019
BEView storeSince 2022
06 — Appointments
Four ways to sit down with us, in any of eight stores — from the full forty-five-minute exam to a quick screwdriver-and-coffee repair. Pick a store and a time; we’ll keep the espresso warm.
Eye examination
A full, unhurried look at your eyes and your prescription.
- — Prescription, saved to My Vision
- — Eye health screening
- — Honest advice, no upsell
Frame styling
One-on-one session to find the frame your face was waiting for.
- — Face-shape & colour analysis
- — Try the full collection
- — Espresso on the house
Lens & subscription consult
Daily, monthly or full care — we work out what fits your eyes and your year.
- — Wear pattern review
- — Plan comparison
- — Trial lenses included
Repair & adjustment
Loose screw, crooked temple, tired nose pads. Walk out sorted.
- — Ultrasonic cleaning
- — Nose pad replacement
- — Temple & hinge adjustment
Walk-ins welcome for repairs, in every store · Eye exams by appointment